Back in the day, way back, your website domain could have had a significant impression on your site’s rankings. That changed a few years ago (2012 to be exact) when Google required to weed out websites that may have great domain names but very light “material”.
Accurate Match Domains (EMD) is where the problem started. Businesses would necessarily purchase keyword domains to rank for an accurate keyword. And the EMD was adequate for them to rank: they barely focused on quality content and significance (two things that matter greatly for SEO nowadays). That strategy no longer works.
That’s not to state that domain names have no deep effect on SEO. They still do (and studies have shown that), but how?
Let’s find out.
How Domain Titles Impact SEO
There has been a piece of changes to SEO, individually from the biggest search engine: Google. But one thing that hasn’t improved, but has been featured more, is original quality content, significance and always aligning with search engine most useful workouts. An ingredient of this is your domain name – it’s different, only you can have it.
Even though it may not instantly impact your rankings anymore, a real domain name will receive you more brand perception, trust and higher click-through-rates (CTR).
However, the interpretation of a good domain name has replaced, at least according to Google. We see this in how the search engine treats certain types of domains.
Accurate Match Domains (EMD)
EMDs are domain names that involve keyword phrases. For example, let’s say you are marketing hair products and want to rank for “quality hair goods.” The END you would most possibly use is qualityhairproducts.com. Just buying that domain would have prepared you the first-page ranking a while past.
Yup! You wouldn’t have required unique content or backlinks. You would ordinarily rank for it with your domain name. That all adjusted after Google released the Exact Match Domain Update.
The update basically made EMDs antiquated in search engine rankings. In fact, research by High Position showed that the average EMD ranking went from condition 13.4 to 26.6 (yikes!) after Google’s update. The average top 10 EMD also leaked in rankings: from 3.2 down to 11.9. So now we know that determining an accurate match domain in 2017 is quite powerless, a poor idea even.
So how should you choose a domain name to maximize SEO? You require only do two things: choose a significant brand name (to make your domain name) and select a .com continuation.
Let’s go into more detail.
Your Mark Name Should Be Your Domain Name
We can all recognize that your brand is significant. Your brand name is how your customers appreciate and find you in the search engines and social media principles. So think of your domain name as the foothold of your online label.
In fact, the more buyers are using your brand name to explore for you online, the more your SEO and rankings will develop. This is attributed to brand signaling (any evidence of your business online). Matt Cutts, retired Head of Web Spam at Google, alleged that Google “really came up with a classifier to say, okay, IRS or Wikipedia or New York Times is over on this faction, and the low-quality sections are over on this side.”
That’s right, Google now worries more about brands for SEO than it does about keywords and rings. For that reason, utilizing your brand name is more significant than keywords. You’re apparently damaging your head at this point, wondering how Google would connect your brand with specific keywords…
Well, Google will affiliate keywords with your brand as your brand becomes more familiar; and as you produce more appropriate and high-quality content. Let’s take a look at Bitly as a model. It’s a URL shortener and link jurisdiction platform yet their brand name does not rival those keywords. It, however, ranks at the head for those keywords in Google.
That’s because of its reputation. As long as people appreciate it and are searching for it, Google will include that brand signal and rank it subsequently. For this reason, it is important to have a memorable brand name and consequently, a significant domain name.
Don’t despair if your brand name carries a keyword, or in other words, is a PMD (partial match domain). That’s because Google is only seeking spam sections with EMDs and PMDs – the exact problem isn’t the keywords, but rather the content and property of the site. A PMD or EMD with bad user involvement and low-quality content would experience a steep decline in rankings. Whereas, a PMD or EMD with great user experience and content would not be greatly affected.
However, if you are just springing out, you should go with a memorable brand name domain and desist using keywords.
Opt For a .com Expansion
You apparently already know that .com is the most familiar domain extension. That is because most other domain extensions alike .biz and we are observed as spam. Although taking it may not directly influence your rankings, you may be