Step 1; Content strategies
I extend simple content strategies with my clients that define the look and feel of all the content posted to a social media channel. This involves photo or video type/quality, short/long description, voice, personality, researched hashtags, link, emojis, as well as frequency and timing. The purpose of the document to ensure that there is no question about how something is to be posted or distributed on social media.
Step 2: Content calendars
Besides, I promote calendars – physical paper calendars outlining when content will be published based on a business’s sales and business development strategies. Now, before you receive on my case about paper calendars not being profitable or telling me “there’s an app for that” – I understand how my intellectual purposes and classifies information. I need to observe it in a physical paper calendar, one that I can compose on and cross off assignments. You’ll be happy to discover that these calendars are built using Word or Excel and are shared via Google Drive or Dropbox with the particular client.
Step 3: Create and catalog content
Once my buyer and I have concluded out style and what we’re going to speak, I start up one of my favorite programs, Canva.com, to elaborate all the social endorsement. Once I have developed the content (encouraged, of course), I apply this as a template or guideline to perform in bulk all consequent collateral for the function, be it official or ridiculous holidays, in-store campaigns, quote of the days, or trials. The bottleneck is really promoting an image that will resist the test of time as well and remain brand consonant.
I work with many businesses that manage within highly classified industries – such as administration, insurance, and real estate. There are more precepts about what you can’t do than what you can. I have to secure that all content is supported well in the progression of its announcement.
Then I catch all the deposit and match it alongside the content calendar, and program into Hootsuite. In many examples, a client’s content is cataloged at least 3 months or up to 6 months in approach. There are occurrences, however, where the content needs to be changed based on local or international issues. If that is the situation, I simply transfer or reschedule the content. This is all contingent on the issue, the client’s requests, or my adept judgment of the situation and the potential, if any, reaction.
I’m not prepared yet!
Step 4: Proctor pages daily
Since all the content is programmed in approach, it frees up my time to observe and manage accounts on a day-to-day basis. This is finished using different streams within Hootsuite including, content-based geotags, notices, hashtags, lists, as well as retaining an eye on the competition! With Hootsuite’s Tabs and Streams, it holds all client accounts classify while ensuring that I am proficient with my time management.
Frankly stated, my strategy is: plan, execute, monitor, and analyze (PIMA)!
Oh, and in my vacant time, I am operating on a Masters in Education, while establishing a two-year-old!
Step 1; Content strategies